Rachel Seo’s Rise to Social Media Editor at Variety

Rachel Seo’s journey from event marketing at ViacomCBS to Social Media Editor at Variety showcases her talent in boosting the brand’s online presence. With over 12 million followers on TikTok, X, Instagram, Facebook, LinkedIn, and more, Seo has proven herself as a valuable asset in expanding Variety’s reach. Her strategic approach to social media launch strategies, cover stories, and industry events like Oscars and Emmys has set her apart in the editorial world. Promoted from the role of social media coordinator, Seo’s background in writing on religion and culture adds a unique perspective to her work. Join us in celebrating Rachel Seo’s success as she takes on this new leadership role in social media at Variety.