The gaming industry in Asia and MENA is witnessing a rapid rise in the number of female gamers, who are not only playing games but also making their mark as industry leaders. According to Niko Partners’ research, women make up 37% of gamers in Asia, with an annual growth rate of 11%. This shift is most prominent in Southeast Asia, where 53% of gamers are female, with the Philippines leading at 63%. While other markets like MENA and South Asia show a less balanced ratio, the overall trend is clear – women are increasingly becoming a force to be reckoned with in the gaming world. Mobile gaming has played a significant role in this surge, with 97% of female gamers in Asia using their smartphones to play. Genres like puzzle, MOBA, battle royale, simulation, and RPG games are popular among female gamers, with PC and console gaming also attracting a substantial number of women. Developers looking to tap into this growing market should focus on creating games that resonate with female gamers, considering genre, gameplay mechanics, storyline, and visual style. Esports is also emerging as a growth opportunity for female gamers, as more young women are participating in competitive gaming events and tournaments. Social media has become a vital platform for engaging with female players, with over half of them citing it as their primary source of gaming information. The future of gaming in Asia and MENA is bright, with women at the forefront of this transformation.
Empowering Women in Gaming: A Look at Asia and MENA
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