Unleash Your Inner K-Pop Star with Spotify’s Latest Interactive Feature

Are you ready to unleash your inner K-Pop star? With Spotify’s latest interactive experience, you can discover your K-Pop persona and dive deep into the world of your favorite artists. Whether you’re a die-hard BTS fan or can’t get enough of BLACKPINK, this new feature allows you to merge your music tastes with some of the biggest names in the industry. Over the past decade, K-Pop has taken the world by storm, and Spotify has been there every step of the way. From our flagship playlist K-Pop ON! (온) to unique installations and pop-ups with top groups like NewJeans, we’ve helped fans stay connected with their favorite artists. And the numbers don’t lie – K-Pop streams on Spotify have increased by over 180% in the US, 420% in Southeast Asia, and 360% worldwide since 2018.Now, Spotify is taking it to the next level with a new interactive experience that celebrates K-Pop fans and their passion for the genre. Dive into the world of K-Pop like never before, and unlock new pathways to success and global audiences. Your K-Pop persona is waiting to be discovered – are you ready to find it?