Matthew McConaughey and Camila Alves McConaughey have taken their tequila brand, Pantalones Organic Tequila, to a whole new level with a cheeky ad for ‘No Pants Day’. In the ad, the couple is seen putting together a Pantalones Pickle Margarita before engaging in a game of pickleball without wearing pants. The video ends with the blurred bottoms of the couple as they play pickleball, emphasizing the brand’s playful and carefree attitude towards enjoying tequila.
In a statement, Matthew and Camila emphasized the fun and lightheartedness of their tequila brand, contrasting the snootiness often associated with the drink. They explained that the name ‘Pantalones’ reflects their carefree approach to tequila, which is meant to be enjoyed above all else.
The couple’s playful ad is a reminder to consumers that tequila doesn’t have to be taken too seriously, and that enjoying a drink like the Pantalones Pickle Margarita can be a fun and light-hearted experience. With more pants-free campaigns planned for the future, Matthew and Camila are sure to keep the spirit of Pantalones Tequila alive and well in the years to come.