Warner Bros. IP Projects to be Branded as HBO Originals Instead of Max

In a surprising move, HBO and Max content CEO Casey Bloys has decided to rebrand most of Max’s big-budget, tentpole Warner Bros. IP projects under the HBO umbrella. This means that highly anticipated series such as the ‘Harry Potter’ TV show, the ‘Welcome to Derry’ prequel based on ‘It’, and the newly announced ‘Lanterns’ adaptation will now carry the HBO originals label. The decision to make this change came after it became clear that the distinction between ‘HBO shows’ and ‘Max shows’ was unnecessary, as the production methods and talent involved were consistent across both platforms. With writers and producers from hit HBO series like ‘True Detective’ and ‘The Leftovers’ onboard for these projects, the upcoming Warner Bros. IP adaptations promise to deliver high-quality storytelling and visuals. Stay tuned for these exciting HBO originals that are set to redefine tentpole entertainment.


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