Jim Ross Believes in Three-Hour Pay-Per-Views: A Gamble with Fans’ Attention

Legendary commentator Jim Ross recently expressed his belief that a three-hour pay-per-view is the optimal length for a wrestling event. Ross, who has worked for WCW, WWE, and AEW, emphasized the importance of keeping shows concise to maintain the audience’s attention. In a recent interview, Ross discussed the balance between the number of matches and the overall duration of a pay-per-view. He highlighted the challenges posed by longer shows, warning that they can be intimidating for viewers and may lead to a decline in engagement. Drawing from his experience in the industry, Ross suggested that a three-hour timeframe provides enough room for storytelling and action while ensuring that the audience remains invested. As wrestling promotions continue to experiment with different formats and structures for their events, Ross’s perspective offers valuable insights into the evolving landscape of professional wrestling.