Disney’s President of Global Advertising Reveals Upfront Strategy and Impact of Storytelling

Are you ready to dive into the world of Disney advertising like never before? Rita Ferro, Disney’s President of Global Advertising, shared exclusive insights on what sets The Walt Disney Company apart in the media landscape. With a focus on storytelling, innovative technology, and unprecedented scale, Disney is paving the way for advertisers to reach new heights. Get ready for the upcoming Upfront event and experience the magic of Disney’s advertising strategy firsthand.


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