Robert Irwin vs Pauline Hanson’s One Nation: The Battle Over Likeness Rights

The feud between Robert Irwin and Pauline Hanson’s One Nation over the unauthorized use of his image in a political video has garnered significant attention. Irwin, known for his conservation efforts and connection to the wildlife community, was portrayed in the video alongside Bluey, a popular animated character, in a way that he found disparaging. While Irwin’s legal team threatened legal action, citing defamation concerns, no further steps have been taken in the matter. This situation highlights the lack of clear legislation surrounding likeness rights in Australia, leaving individuals vulnerable to exploitation. Despite the potential implications, it remains to be seen whether Irwin will pursue legal action or if this dispute will be resolved through alternative means. The incident serves as a reminder of the complexities involved in protecting one’s image and reputation in the digital age.